The Indian online business market is predicted to grow to 7 trillion rupees by 2023, as per a report of Global Data. A major part of this is being fuelled by lockdowns. Likewise, the advertising profession in India, as per a report by Goldman Sachs, will be valued at US$180 billion by 2025.  This will trigger large-scale demand for skilled digital marketing professionals. As a result of this, there lies a good career opportunity in digital marketing for aspiring digital marketing professionals. Generally, choosing a career option is a tricky and at times, daunting process. But that is not the case with digital marketing. That’s because, it offers umpteen opportunities, and what's more, a career in digital marketing will be nothing but positive. This will continue to be so in 2022 and beyond.

WHAT MAKES A CAREER IN DIGITAL MARKETING IDEAL?

A career in digital marketing brings with it an abundance of benefits. It is a career that is never-ending and that will remain as long as the world stays digital. 

EASIER TO START AS A CAREER

Digital marketing is a profession that is easier to start as a career and make headway when compared to traditional marketing. All that is required is the aptitude for digital technologies and the ability to adapt and adjust to evolving changes. Of course, it also needs one to be a certified digital marketing professional with robust qualifications.

WIDE ARRAY OF CHOICES

Digital marketing is a vast field. It offers many career options. But the top career options include Digital Marketing Manager, SEO Manager/Executive, Inbound Marketing Manager, Content Writer/Content Marketing Manager, Social Media Manager, Search Engine Marketing Manager, Web/Graphics Designer, Videographer, and Online Advertising Expert. The best part about digital marketing is that it does not matter which education field you belong to. Even if you are an engineer or a lawyer, it does not matter as long as you possess the requisite digital skills and knowledge, with the ability to devise a marketing strategy.  As companies begin to adopt and use the latest digital technologies like AI, Voice Search Engine Optimization, Data-driven marketing, and so on, there will be a new generation of digital marketing careers, with more options.

REWARDING CAREER GROWTH

As you gain more experience and knowledge, the more chances you can make a rewarding career in digital marketing. Even though you need to have a certain degree of qualifications and degrees under your belt, they count for nothing if your digital marketing capabilities and skills are not up to the mark.  In digital marketing, you are generally considered as good as the last digital campaign you handled and executed. The need of the hour in digital marketing is to adapt to the changes, evolve, and perform better than the last campaign. The better you can do it, the more you will be able to have a great rewarding career in digital marketing, and more importantly, earn higher salaries that are in commensuration with the level of your skills and knowledge.

GREAT SALARY PACKAGE/PERKS

In digital marketing, you can earn a starting salary between 25k and 35k every month, as a digital marketing professional. The better your range of skill-sets and know-how, the higher the amount you can earn as a starting salary.

CONTINUAL STRONG DEMAND

Demand in recent years for quality digital marketing professionals, especially after the COVID-19 pandemic, has risen rapidly. More and more companies are recognizing the benefit of going digital. This only indicates that demand too will increase for digital marketing professionals in the coming years. As digital technologies evolve and get even better, there will still be continual great demand for gifted individuals with a flair and aptitude for digital marketing. Those with quality skills and abilities will be in a position to bargain for a better salary package, inclusive of high perks and bonus amounts. With the help of AI, you can understand what your customers’ interests are. Based on the finding, you can publish display ads on other platforms, like the Google Display Network, Facebook, LinkedIn, Instagram and Twitter. This helps you remind them of your brand or product and brings them back to your site.

ENORMOUS GROWTH POTENTIAL

The Economic Affairs Secretary of India has expressed optimism that India’s digital economy would achieve the target of US$ 1 trillion by 2022. Furthermore, the Indian digital economy by 2030 would be half of the total Indian economy. This only indicates that there will be large-scale scope for careers in digital marketing.  Another factor that will fuel the growth of digital marketing careers will be online trading. Due to this, it is expected by 2023, the digital marketing industry will create more than 35 lakh jobs in India.  The enormous growth potential of digital marketing in India also indicates that anyone who has digital marketing skills can be a part of the lucrative digital marketing job landscape in the coming years.

HERE TO STAY

Digital marketing is currently growing at the rate of 25 to 30% year on year, with no signs of slowing. The fact that big names like Unilever, Amazon, P&G, Zomato, etc, have a large chunk of their budget for digital marketing, says it all, and what more.  Senior marketers with a long stint in the print, TV, and radio industry, are now embracing digital marketing as a medium. That’s because they realize that the world is becoming digitized and there is no going back.  It is now clear that digital marketing is here to stay and digital marketing as a career will never fall off the rails.    If you have the digital marketing skills, creativity with the ability to stay up-to-date with the latest trends, and the capability to work for long hours, then the sky is the limit for you in digital marketing.