Advanced sentiment analysis works together to protect your brand, analyze your audience opinions, and connect you with potential customers.
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89% of companies across different sectors compete primarily based on customer experience. Customer experience is as important as the final product or service delivered.
To understand how your company battles the market and where it stands in consumer minds, customer satisfaction surveys have been the norm. But, imagine you can now know what your customers think about your brand, without using any surveys. Imagine getting to know unbiased reviews of your brand without nudging your customers. This is where sentiment analysis comes in.
Qualitative feedback given in the form of text can provide great insight into how people actually “feel” about your brand. However, screening through textual data manually is not feasible and can be impossibly time-consuming for businesses.
One solution to this problem? Sentiment analysis.
Sentiment Analysis is a process of recognizing and categorizing a piece of text as per the tone conveyed by it. This text can be tweets, comments, feedback, and even random rants with positive, negative, and neutral sentiments associated with them. Sentiment analysis extracts the meaning from the text and a score is then applied based on the sentiment of the text.
We do sentiment analysis in multiple languages to understand the true sentiments of different groups of people around the world.
We offer the highest level of accuracy in analyzing the sentiments of different kinds of people with different mindset.
We possess expertise in analyzing sentiments on different platforms for all industrial sectors.
Sentiment analysis can be used to enhance brand reputation by analyzing the web and social media profiles about a brand, product, or service.
Sentiment analysis helps in analyzing the competitors and their marketing efforts. In this way, the businesses can adjust their value proposition and hit all the right marks
Analyzing the sentiment of your customer feedback lets you learn your customers’ like and dislike. You can rectify all the errors and enhance the customer experience.
Businesses can get real-time notifications about negative comments online. This helps them quickly react and solve the problems before it turns into a social media crisis.
When businesses get to know what consumers like, dislike, or what their expectations are, they can conduct a market study to make better decisions.
Social media strategy development: We’ll work with you to understand your business objectives and target audience, and then create a customized social media strategy that aligns with your overall marketing plan.
Content creation: From crafting compelling social media posts to designing eye-catching graphics, our team can help you create engaging content that resonates with your audience and drives results.
Social media advertising: We can help you create and manage targeted social media advertising campaigns to reach a larger audience and drive traffic to your website.
Social media management: Our team can handle all aspects of your social media presence, including scheduling and publishing content, interacting with followers, and analyzing the results of your campaigns.
The feedback within your survey responses is analyzed and given sentiment scores. The scores can help you address some of the more immediate concerns your customers have during their experiences.
Data analyzed to understand word cloud on negative reviews.
Analysis for ASDA, UK-Jan 2022 .
In total of 18k reviews for location Lowestoft about we got about 15k negative reviews, which might affect our sales. Analyzing these negative reviews helps us understand what are we missing.
Data analysis was done to understand the market trends and requirements for Insurance companies all over the globe. Populated a list of Insurance Companies their Insurance Products, Insurance Prices, and a comparison study for the same.
We analysed the sentiment of people in specific regions of India, by using the data online and by creating a survey for the same on social media platforms such as Instagram, Facebook, etc. One such result is shown here. In the image.
Automated response management & Online reputation management.
Bajaj was concerned to stay connected to its audience for building its online reputation but Being a huge brand Bajaj with multiple branches across the world it needed to do an automated chatbot in multiple languages on several social media platforms, this was the result of analysis by rankraze.
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